Deadly Ponies
Store Opening

It is no surprise that Deadly Ponies champions and prides itself on their sustainable craftsmanship, from signature leather bags to footwear, Deadly Ponies stand at the forefront of accessories globally for their strong affinity to ethically sourced materials. 2024 marked the arrival of Deadly Ponies Queenstown flagship, which symbolised the best of New Zealand design. With a focus on a media-heavy roll out, featuring Q&A, press releases and targeted product seeding to hero the limited edition Mountaineers Hotel blanket, Public Library ensured there was enough noise and hype around the new store opening to make it a stand-out success for the brand.