With General Pants Co. was landing in NZ. our M.O. was to ensure the brand was heralded as the go-to destination for denim. The answer? Taking denim of all shapes and sizes to the people we spear-headed the design, construction and activation of the 'GET IN OUR PANTS' campaign for General Pants. A custom-kitted out truck that saw a branded, fully-stocked General Pants Co. fitting room travel the length of the country visiting media houses and the homes of our favourite fashion opinion leaders for hands-on fittings and a take-home pair of their new favourite jeans.