HOKA
AUCKLAND
STORE OPENING

HOKA launched its first ever flagship store in Auckland’s CBD, and Public Library was brought on to build hype, spark joy in the community, and spotlight the brand’s arrival in Tāmaki Makaurau.
To kick things off, over 170 runners gathered at the store before setting out on a 5km loop around the Viaduct, sporting custom tees and wear-test kits.
Back at the store, the energy kept flowing with a coffee cart, bliss balls, elixir juices, and a HYDEE hydration station to refuel the crew. An embroidery station added a special touch, with custom socks and hats bringing an extra moment of joy to the day.