HYPE DC
CONTENT CREATION

Hype DC teamed up with Adidas to bring its “Home of the Classics” campaign to life. The brief; focus on the Terrace styles including the Samba, Spezial and Gazelle, through a youthful and dynamic lens. Public Library hand-selected Kiwi creators to bring this campaign to life on a local level at our very own in-house studio. The campaign was used online and in-store throughout New Zealand.