Jack Daniel's x Five Boroughs
Partnership & activation
Public Library crafted a partnership between Jack Daniel's & local pop-up legends Five Boroughs to bring the two legendary brands to the people. Venturing to the Auckland Fried Chicken Festival for the first time, the co-branded pop-up space saw fried chicken and Jack Daniel's cocktails served to the hungry masses. It was a sell-out day that saw both teams put pedal to the metal to ensure all fans were fed and watered.