JAMESON x DICKIES
NZ LAUNCH

Two iconic brands Jameson and Dickies came together to launch the ultimate collaboration, ‘Crafted Together’; a campaign that saw a clothing line & Irish whiskey released in limited numbers to ‘Jamo Mates’ all over the globe. Public Library brought this collaboration to life via multiple channels, driving hype, excitement and awareness on a local level. The campaign included traditional press and earned media pitching, key opinion leader seeding and partnerships, content creation and photoshoots, and of course, concepting and execution of a good old-fashioned party that would bring all our ‘Jamo Mates’ together. True to form, it was one for the books with messages still coming through to this day asking us when the next hooley is.