JAMESON DISTILLED SOUNDS LILYWORLD EVENT

When Jameson brought their global music platform Distilled Sounds to Aotearoa, Public Library PR was called on to help bring the experience to life - with a distinctly NZ flavour. Tasked with celebrating local music culture and sparking real connection, we transformed Lilyworld into a full-blown Jameson takeover. Think mini-festival feel, energy, and a dancefloor that didn’t stop moving.

The brief was simple: create a music-first event that felt authentic, inclusive, and totally scroll-stopping. Guests were greeted by a space washed in Jameson green, complete with bold branding moments, a glowing Jameson “J”, custom Anderson .Paak bottles and exclusive Jameson x Awake NY merch.

The lineup brought serious heat, with sets from Lady Shaka, Katayanagi Twins, Poppa Jax, Hyan, Zamalek, and Matty the Friend B2B Zo IRL. MC Randy Sjafrie kept the energy up all night, with surprise moments like Spin to Win and limited-run merch driving major FOMO across social.

Over 450 guests packed out the venue, including KOLs, tastemakers and local legends, and stayed right through to the final track. From a fully-kitted out greenroom to smooth bar service and surprise giveaways, every touchpoint was built to bring Jameson’s world to life. Local, elevated, and impossible to forget.