Nike Air Liquid Max X Above The Clouds (MELB)

Public Library AU hosted the launch of the Nike Air Liquid Max at Above The Clouds in Naarm (Melbourne), bringing together 150 friends of the brand to celebrate Air Max Day in immersive style.

Set against a rainforest-inspired jungle installation, guests experienced custom scent creation, curious cocktail creations and sets from DJ Cry Baby, as we unveiled the Nike Air Liquid Max through a multi-sensory event experience that blurred the lines between culture, community and retail.