IT: WELCOME TO DERRY SEASON PREMIERE (NZ)

From immersive concepting to full execution, key media and fans of the franchise were invited to a Boutique Cinema takeover at Event Cinemas Newmarket, greeted by a strangely cheerful version of Derry complete with an overly happy contortionist greeting guests and red balloons hinting that something wasn’t quite right beneath the surface. Soon, the facade dropped, and we transformed the corridor leading to the cinemas into the haunted heart of the town: a dank, flickering underworld of sewers where the real dread began. Then, from the shadows… a bone-chilling surprise from Pennywise himself.