To celebrate the launch of iconic Australian retailer Stylerunner in New Zealand, Public Library was tasked to generate hype and excitement within the NZ public. From the moment we announced the impending arrival Public Library set about warming-up women around the country with a PR mailer. Bespoke Stylerunner coloured, giant cookies were sent with a VIP invitation emblazoned with key messaging around the store opening (to ensure clear coverage through social media) to tastemakers and pace-setters across Aotearoa.

On opening day, Public Library invited and hosted an array of media and key opinion leaders to be the first to shop. Offering exclusive brand access alongside an experience that offered custom food & beverage, a spend-threshold activation and staff on hand to guide our guests through the retail experience, the opening was a hit. Echoing across social media and generating positive feedback from both our partners and the public.