The Avo Tree
To get attention and build love for a new skincare brand, in the middle of a pandemic we knew we had to do something differently. Enter Sauce, one of New Zealand's favourite digital media outlets. Self-proclaimed beauty junkies, Zeenat Wilkinson & editor Liam Sharma live, breathe and review beauty but had never filmed a review. Enter: The Avo Tree skincare. A genuine partnership brought to life after months of trial and feedback. But we didn't stop there. Building a reputable skincare brand requires powerful media & consumer advocacy achieved through mass sampling & enticing media pitching. The Avo Tree skincare launch landed with a bang and continues to gain momentum.