VANS KNU SKOOL
LOCAL CAMPAIGN

Public Library was tasked with creating a localised New Zealand ATL campaign to promote the Vans Knu Skool shoe in 2023. Drawing on the modern interpretation of the classic 90s style, Public Library strategically selected Kiwi talent, a photographer and styling guides to deliver unique localised content in keeping with the global guidelines and tone of the newly launched Vans Knu Skool.